B.M.S & B.A.M.M.C
Business management courses impart entrepreneurial skills and learning methods that prepare students for business and management roles. We offer undergraduate management courses for the degrees of Bachelor of Management Studies (B.M.S.) and Bachelor of Arts in Mass Media and Communications (B.A.M.M.C.).
Bachelor of Management Studies (B.M.S.)
BMS- I YEAR – SEM. I
| Subjects |
| Business Law |
| Business Economics |
| Business Statistics |
| Foundation Course-1 |
| Introduction to Finance |
| Foundation of Human Skills |
| Buisness Communication |
BMS- I YEAR – SEM. II
| Subjects |
| Environment Management |
| Information Technology-1 |
| Accounting for Managerial Decision |
| Business Planning and Entreprenuership Management |
| Strategic Management |
BMS- II YEAR – SEM. III : Complusory Subjects
| Subjects |
| Environment Management |
| Information Technology-1 |
| Accounting for Managerial Decision |
| Business Planning and Entreprenuership Management |
| Strategic Management |
BMS- II YEAR – SEM. III : Finance Electives
| Subjects |
| Corporate Finance |
| Introduction to Cost Accounting |
BMS- II YEAR – SEM. III : HRM Electives
| Subjects |
| Organizational Behavior and Human Resource Management |
| Recruitment and Selection |
BMS- II YEAR – SEM. III : Marketing Electives
| Subjects |
| Consumer Behavior |
| Advertising |
BMS- II YEAR – SEM. IV : Complusory Subjects
| Subjects |
| Business Economics-II |
| Ethics & Governance |
| Information Technology in Business Management-II |
| Production & Total Quality Management |
| Business Research Methods |
BMS- II YEAR – SEM. IV : Finance Electives
| Subjects |
| Financial Institution & Markets |
| Strategic Cost Management |
BMS- II YEAR – SEM. IV : HRM Electives
| Subjects |
| HR: Human Resource Planning & Information System |
| HR: Training & Development |
BMS- II YEAR – SEM. IV: Marketing Electives
| Subjects |
| Marketing: Rural Marketing |
| Marketing: Integrated Marketing Communication |
BMS- III YEAR – SEM. V: Complusory Subjects
| Subjects |
| Logistics and Supply Chain Management |
| Corporate Communicatio and Public Realtion |
BMS- III YEAR – SEM. V: Finance Electives
| Subjects |
| Investment and Portfolio Analysis |
| Direct Tax |
| Wealth Management |
| Commodity and Derivatives |
BMS- III YEAR – SEM. V: HRM Electives
| Subjects |
| SHRM AND HR POLICY |
| Career Planning |
| Industrial Relation |
| Stress Management |
BMS- III YEAR – SEM. V: Marketing Electives
| Subjects |
| E-commerce and Digital Marketing |
| Customer Relationship Management |
| Service Marketing |
| Sales and Distribution |
BMS- III YEAR – SEM. VI: Complusory Subjects
| Subjects |
| Operational Research |
| Project-I |
BMS- III YEAR – SEM. VI: Finance Electives
| Subjects |
| Finance: International Finance |
| Innovative Financial Services |
| Strategic Financial Managment |
| Indirect Tax |
BMS- III YEAR – SEM. VI: HRM Electives
| Subjects |
| HR: HRM in Global Perspective |
| Organizational Development |
| HRM in Service sector Management |
| Indian Ethos and Management |
BMS- III YEAR – SEM. VI: MarketingElectives
| Subjects |
| Marketing: Brand Management |
| Retail Management |
| International Marketing |
| Media Planning and Management |
Bachelor of Arts in Mass Media and Communications (B.A.M.M.C.)
BAMMC- I YEAR – SEM. I
| Subject |
| Foundation Course |
| Effective Communication Skills |
| Visual Communication |
| Foundation of Media Communication |
| History of Media |
| Current Affairs |
BAMMC- I YEAR – SEM. II
| Subject |
| Foundation Course-II |
| Effective Communication Skills |
| Content Writing |
| Introduction to Advertising |
| Introuduction to Journalism |
| Media Gender and Studies |
BAMMC- II YEAR – SEM. III
| Subject |
| Corporate Communication and Public Relations |
| Electronic Media |
| Film Communication |
| Advanced Computers |
| Media Studies |
| Introduction to Photography |
BAMMC- II YEAR – SEM. IV
| Subject |
| Computer Multimedia |
| Electronic Media |
| Film Communication |
| Mass Media Research |
| Media Laws and Ethics |
| Writing and Editing for Media |
BAMMC- III YEAR – SEM. V
| Subject |
| Semester -V- Advertising |
| E-Commerce and Digital Marketing |
| Brand Building |
| Consumer Behavior |
| Advertising and Marketing Research |
| Agency Managment |
| Copy Writing |
BAMMC- III YEAR – SEM. VI
| Subject |
| Digital Media |
| Advertising In Contemporary Society |
| Brand Management |
| Media Planning and Buying |
| Retailing and Merchandising |
| Ad Design |